012024
StatZone
AI-assisted sports statistics
A statistical engine that reads odds against real probability, surfaces value in seconds and builds a strategy on request. Unique in its category.
Independent operating groupItaly / Spain · Est. 2018
Deep in fourverticals.Shallow in none.
Since 2018 we have built the brands, run the media and written the software behind iGaming, fintech, digital commerce and the tools that measure all three. Italy and Spain. Fully remote.
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- Paid media
- Landing pages
- Creative
- Lead generation
- Software development
- Server-side tracking
- Influencer operations
- Growth strategy
Operating figures01
The numbers we run on
0
Years operating
Continuously, since 2018
0+
Brands under management
Across four verticals
€0M+
Media managed in ads
Total, since 2018
0K+
Leads generated
Total, since 2018
0
Proprietary platforms
Built and maintained in-house
What we run02
Four verticals, one operating standard
Each vertical has its own market, its own regulation and its own economics. We refuse to treat them as a single playbook — and we refuse to enter one we cannot run at the highest level.
The vertical we have run the longest. Sports prediction brands, media buying and affiliate operations across Italy and Spain.
- Brand building and editorial direction
- Multichannel organic strategy, integrated with paid media
- Paid acquisition on regulated markets
- Affiliate and partner operations
- Retention and community management
Capabilities03
Everything between the idea and the conversion
We do not hand off between agency and developer and analyst. The people who write the copy sit next to the people who ship the tracking.
- 01
Landing pages
Copy and development in the same room. From first draft to deployed page.
- 02
Paid media
Buying and scaling across Meta, Google, TikTok and native, on regulated markets.
- 03
Creative production
Static, video and UGC produced against a testing roadmap, not a mood board.
- 04
Lead generation
Funnels engineered for qualified volume, measured to the last step.
- 05
Software development
Full-stack product work: internal platforms, client-facing tools, integrations.
- 06
Tracking infrastructure
Server-side events, CAPI and attribution that survives the loss of cookies.
- 07
Influencer operations
Instagram and Telegram campaigns tracked end to end, from follow to conversion.
- 08
Growth strategy
The 360° plan that decides where budget goes and why, reviewed continuously.
Vertical integration is the whole point
Angle, creative, landing page, tracking, optimisation — every step of the funnel stays with one team, on one market. Delegate each step to a different agency or freelancer and every one of them optimises their own fragment: the handoffs eat the margin, and nobody owns the number at the end.
Kept together, those steps compound instead. A signal the analyst finds on Monday is in the creative brief on Tuesday and live on the landing page on Wednesday. And because we work inside these markets every day rather than reading about them in a brief, we tend to recognise a shift while it is still an anomaly in the data.
Technology04
Software we own
Three platforms built in-house. Two are on the market, one runs quietly underneath everything we do.
022024
Influmonitor
Influencer attribution
End-to-end tracking for Instagram and Telegram sponsorships — from the follow to the conversion. The only platform doing it on Instagram at this depth, across dozens of creators a day.
032025
AdvLabX
Server-side event management
Our CAPI and event infrastructure. Every conversion across every vertical passes through it before it reaches a platform.
Internal infrastructure
Artificial intelligence05
AI is in the process, not in the pitch
The group's domain ends in .ai deliberately. It marks a commitment to keep putting AI inside how the business actually runs, rather than as a label on the marketing.
Inside the products
StatZone reads odds against real probability and assembles a strategy in seconds. The engine is the product, not a feature bolted on top of one.
Inside the operation
AI takes first-line conversation and repetitive analysis. The time that frees goes into retention, upsell and the calls that genuinely need judgement.
Inside the roadmap
Every internal tool we write starts from the same question: which part of this should a person never have to do a second time?
madargroup.ai
Careers07 Open roles
We are hiring the people whogo deep.
Fully remote. Four verticals. Real budget from week one. If you want to spend a year learning more than most people learn in five, this is the place.
What comes next